The 25th Anniversary Edition of Steve Bryant's Lessons My Customers Have Taught Me was generously donated by the author with all proceeds going directly to No Child Hungry.  This sales classic has been used across North America to help teams better understand how to build trust, relationships and sales with shoppers for any durable goods item.  
 
As Lessons My Customers Have Taught Me celebrates 25 years, the classic book has been fully updated.  Partnering with sales leader Mike Whitaker, Steve has integrated the latest best practices in serving today's connected shopper.   The new edition, available exclusively in partnership with No Child Hungry, provides 50 meals for hungry kids with each book purchased.  It's never been easier to energize your sales career with tried and true practices, and you'll provide meals for hungry kids at the same time.  It's the definition of a true win-win!